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My Father's Advice

MY FATHER'S ADVICE... 1. Not everything will go as you expect in your life. This is why you need to drop expectations and go with the flow. 2.Reduce bitterness from your life, that shit delays blessings! 3. Dating a supportive woman is everything. 4. If you want to be successful, you must respect one rule - Never lie to yourself. 5. If your parents always count on you, don't play the same game with those who count on their parents. 6. Chase goals, not people. 7. Your 20's are your selfish years, build yourself, choose yourself first at all cost. 8. Detachment is power. Release anything that doesn't bring you peace. 9. Only speak when your words are more beautiful than your silence. 10. Invest in your looks. Do it for no one else but yourself. When you look good, you feel good. Normalize dressing well, you're broke not mad. 11. Some people want to see everything go wrong for you because nothing is going right for them. 12. Being a good person doesn't get you lov...
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Branding



If you have decided to build a brand and your goal is to get noticed. So what do you do first?
If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Brands like Disney, Coca-Cola, McDonalds, Nike and FedEx have some of the strongest brand identity and your brand has the same potential.
When considering all the factors that go into starting a business, creating a logo should be one of the top priorities. A logo can pull in customers or turn them away. A logo can present you as a competent company able to meet customer needs or as an unprofessional and disorganized company. Deciding on a logo is paramount to the success of your business. With so much competition today, a company has one chance to impress and attract, and a logo is the starting point.

The logo is the foundation of your brand, the entire narrative upon which your brand is built. It is a major part of your brand identity, the visual cue that people will immediately identify as your brand. Everything about a logo’s design should be done with intention because a logo is a strategic marketing tool in business. For example, brands use color in their logos and because colors trigger emotion it is used strategically in logo designs. Google famously tested 40 different shades of blue in its logo to see which one performed the best. Knowing how colors evoke feelings and moods is important for creating a logo. The same is true for fonts, a logo has to be legible at all sizes. A logo has to look good when scaled down for formats like letterhead or used in larger formats like posters, billboards, and television.
When creating a logo all elements must be decided with uttermost attention to the overall vision of the company.
Though there are a number of DIY options for logo designs, these are not the best route when you want your logo to:
  • Look professional
  • Be unique i.e. originality
  • Be protected from copyright issues.
  • Brands are a dime a dozen. No matter what you sell, there is someone else out there selling the exact same thing or something similar. The truth is, no matter how unique your products or services are, you will have stiff competition. Considering how crowded the landscape is in every industry, the question is, how do you stand out in a crowded marketplace?
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