Why beverage bottlers need to maximise on energy drinks -The Panagora Blog

 “If you can dream it, you can do it.” – Walt Disney

People looking for mental and physical stimulation turn to energy or sports drinks, which have stimulant compounds like caffeine and are believed to boost energy, alertness, and concentration, in addition to enhancing sport performance. These beverages counteract fatigue by helping the body maintain electrolytes like sodium and potassium, which are important to the body’s ionic balance, and provide carbohydrates while hydrating at the same time. In other words, they replace what gets lost when doing rigorous physical activity and longer duration exercise, especially when the weather is hot.

The market for energy drinks is expected to reach $169B by 2024. Research shows that it is anticipated to expand at a CAGR of around 9% between 2019 and 2024, so for soda bottlers, it’s an obvious opportunity and real area of growth.

Energy drinks have many benefits.Particularly, drinks that have high vitamin B content may temporarily enhance mood and performance. The beverage products that have taurine may improve various risk factors for heart disease and potentially lower blood sugar levels for individuals with diabetes.

Be the Energy You Want to Attract! Growing Trends in the Energy Drinks Market

Energy drinks are one of the fastest growing products in the global drinks market, according to Global Information Inc., and there’s a burgeoning number of consumers internationally who feel they need energy drinks in their daily life. There’s no question that the demand for energy drinks, particularly among teens and young adults, has increased dramatically over the last two decades.

Asia-Pacific, in particular, is a thriving market for drinks bottlers because of the changing demographics and increasing disposable income, while Europe is an emerging market, poised to grow due to successful marketing efforts by key players. Other regions, including South America and the Middle East and Africa, are comparatively smaller and are likely to increase in the coming years.

The demographics that most frequently purchase energy drinks include these groups: people between the ages of 18 and 35, men, Hispanics, Pacific region residents, and adults who have kids at home. The main target groups for manufacturers are children and adolescents.

With many consumers frequently picking up energy drinks on their way to work; when they need some help getting through a long day or after a sleepless night, it is not surprising that convenience store sales are leading the market.