Digital integration importance for every Business- The Panagora Blog

 “Digital transformation” seems like a buzz phrase of the moment, but the concept has been around for quite a while and its importance to the success of a modern business is more relevant today than ever before.  

Regardless of the size of your business, one thing is certain – digital transformation & integration is imperative for every business, from the smallest one to the large multinational corporations/unicorns

 Digital  Transformation? 

Digital transformation varies in meaning for every business, but it essentially deals with how a business integrates technology into its processes to empower employees and better reach business objectives. Integrating digital tools is a major component of digital transformation and can include implementing new technology for sales, marketing, operations, HR, research and more. 

What’s more, digital transformation is a cultural change that motivates organizations to constantly challenge themselves in integrating digital technology across all business areas, transforming the way a company operates and adds value to its customers. 

A company could start thinking about digital transformation for a variety of reasons. But by far the most likely reason is that it’s a matter of survival and efficiency for many businesses. 

Digital technology has always been viewed by companies as a support tool, as something to improve productivity rather than seeing it as an active driver and a fundamental aspect of business that is intrinsically linked to innovation. This view, however, has changed dramatically as the Internet, mobile devices, and connectivity have become more interlinked. 

Moving on to what we call the Fourth Industrial Revolution, it is time for companies to plan technology demand in detail and raise its level of importance, making it an indispensable aspect within strategy and business plans. 

From the companies’ point of view, business leaders have already realized that by taking an active role, trying to simplify current technology and eradicate any complexities in the process, results are faster and measurable. 

Technology and innovation, when combined with digital businesses, support a company’s digital transformation and results in competitive advantages. It helps companies meet the demands of the changing digital economy. 

 The importance of Digital Transformation for every Business 

Now that you understand the importance of digital transformation as a whole, here are some reasons why it‘s crucial to go through this process: 

1.   Be searchable: In an online search, if we don’t find something on Google, for instance, we assume it doesn’t exist. Customers actively look for information related to products and services before making a purchase decision. The right investment in Ads for example, plus a wide social networking strategy will leverage your business and cause it to be more easily found by your target audience.

2.   Cloud and shared processes: Digital transformation enables employees to become much more focused and productive by sharing cloud data and integrated processes so that they are connected, regardless of whether they are physically together or apart.

This was made possible by different applications and other software that helped make companies much more organized and are now able to archive data more efficiently and effectively. 

3.   Eco-friendly: With the help of digital transformation, companies are finally able to eliminate paper. This process reduces costs and protects the environment. And if the business embraces the remote work strategy first and foremost, the economy goes even further: the employee doesn’t have to commute daily to the office.

4.   Know your target audience better: Having an online presence allows you to get to know your target audience better. You can also get information in real-time on demographics, daily visitor numbers on your site.

The time for digital integration & transformation is now, and every business needs a solid digital strategy to make sound decisions and be successful. 

When it comes to digital transformation, there is no make or break point. Digital transformation is a process that gradually takes organizations through different phases of innovation and allows them to become nimbler and more competitive in the current market.  

Moreover, digital transformation is a holistic and comprehensive process that covers a number of processes, interactions, technological changes, as well as internal and external factors. This ongoing journey needs to be supported by the right leadership and people & the right technology.