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The gains of SEO_The Panagora Blog
Search engine optimization is the strategy employed to make websites show up on the first page of google search results when someone searches for a particular product or service related to the content of that website.
Why seo is important –
Many people today turn to google search as their first point of call when they
need a product or service. Most people will largely only click on the first 5
results and ignore the rest. So you see why you should be present in the top of
search results?
How SEO works
The goal of seo is for a
website to rank high on the first page of a google search related to the
content of that site. SEO is split into three parts: Keyword Research, On-page
Seo and Off-page Seo.
With keyword research,
one is pretty much trying to find out the most popular searches around a topic,
using special tools such as Google Keyword Planner.
This ensures that the content you are providing on your website is of utmost
interest to your target market.
The next step is on-page
seo, which deals with techniques employed to format website content in a way
that search engines can understand. Some techincal work such as title tags,
content heirarchy and headers as well as meta and alt tags is done on the
website for opmized search visibility.
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