Featured
- Get link
- X
- Other Apps
Best Practices in Digital Advertising-The Panagora Blog
Digital Advertising Best Practices
The average person is bombarded with ads, seeing roughly 5,000 ads a day. It’s important to set your ads apart and stick in customers’ minds. Here are three best practices to remember:
1. Use a Clear Call-to-Action
Your call-to-action (CTA) prompts users to take a specific action, such as contact your company, buy a product, or sign up for a service. Typically, the CTA is written as a command and includes a hyperlink or button to lead users to the next step.
Make sure your CTA is short, simple, highly visible, and easy to understand. You want your CTA to grab users’ attention and make it easy for them to move forward.
2. Share What Makes You Different Than Your Competitors
You need to set yourself apart from competitors to attract customers and develop an effective campaign. Use your ad campaign to illustrate your company’s unique features and benefits. Offer creative and engaging content through every step of the sales funnel.
3. Always Be Testing
Digital advertising is not something you can set and forget. You need to keep an eye on metrics and use A/B Testing to see how your website or app performs in variations. Don’t be afraid to experiment until you find what works. Learn what appeals to your audience most and use your data to alter ads accordingly.
Popular Posts
Another One bites the Dust-The Panagora Blog
- Get link
- X
- Other Apps
22 Digital Marketing Trends You Can’t Ignore Going Into 2020-Panagora Blog
- Get link
- X
- Other Apps
Comments
Post a Comment