Getting started with digital advertising-The Panagora Blog

 How to Get Started With Digital Advertising

Digital advertising includes various components, and each part plays a critical role in a successful campaign. Here’s a simple overview to help you get started:

• Establish goals: The first step to creating a digital advertising campaign is to identify your goals. Your goals will guide your decisions throughout the process. For example, maybe you want to boost app downloads or increase traffic to your website. Be specific and define your goals clearly so everyone on your team can be on the same page.
• Select an ad format: Decide which type of ads will help you reach your target audience. For example, you might choose display, native, or video ad formats.
• Choose your platform: Determine which platforms you want to use. You might select multiple platforms to reach a wider audience. Platforms include social media and search engines.
• Set your budget: Decide the total budget you need to run your campaign, break down the costs, and determine a projected ROI.
• Determine metrics: How do you want to measure your campaign’s success? Make sure you set up the right tracking features in your ad platform before you launch.

Digital Advertising FAQs

What Challenges Do Digital Advertisers Face?

Success often follows challenges, and digital advertising is no exception. But, that doesn’t mean you can’t tackle whatever obstacles come your way. If you’re aware of the potential challenges you might face, you’ll have a head start. Here are common roadblocks in digital advertising:

• Brand safety: Sometimes, ads appear next to questionable content. This can create an undesirable association with your brand. Working with advanced tools and artificial intelligence can help prevent this issue.
• Ad blockers: Many consumers use ad blockers, which can impact your campaign. The good news is you can use various strategies to overcome this challenge and reach your target audience. For example, you can use search engine optimization to connect with customers more naturally through search results.
• Market saturation: Some platforms, like social media, are crowded with ads. However, if you use more interesting, customer-centric ads than competitors, you’re bound to stand out.
• User privacy: To keep your ads from feeling like an invasion of privacy, it’s crucial to find the right balance. Ads should feel personalized to consumers but not creepy. One way to avoid privacy issues is to focus on a specific demographic or area rather than an exact location.

What Is the Future of Digital Advertising?

Current digital advertising trends include a surge in video advertising, automation, and omnichannel marketing. Soon, you might expect to see more of the following:

• Micro- and nano-influencer marketing
• Immersive experiences
• Artificial intelligence and programmatic advertising
• Short-form video content
• Social media shopping capabilities

What’s the Difference Between Digital Advertising and Traditional Advertising?

Even though traditional advertising and digital advertising both aim to capture attention, they aren’t identical. Here’s how digital advertising differs from traditional forms:

• You can reach a global audience: Unlike traditional advertising, digital ads allow you to connect with customers anywhere in the world.
• You can collect data: Digital advertising campaigns make it easy to track your efforts and measure results. You can use this data to improve your campaign’s performance.
• You have tons of options: Unlike traditional advertising, which limits what you can do, digital advertising offers plenty of options. You can launch ads on various platforms and choose an array of ad formats. These options can help you reach different goals.
• You’ll have immediate results: Immediately after you launch your campaign, you can start tracking its results. This allows you to resolve campaign issues much faster than traditional methods.
• You can reach customers on the go: Digital advertising enables mobile marketing. No matter where your customers are, you can connect with them through their smartphones and mobile devices.
• You can build relationships: Digital marketing allows you to have conversations with your target audience. For example, if a customer comments on your social media post, you can respond and keep them engaged.

How Much Does Digital Advertising Cost?

The cost of running a digital advertising campaign depends on your goals, strategies, and budget. Even if you have a small budget for marketing, you can advertise your products or services online. Generally, small businesses start by focusing on low-cost marketing methods, which typically cost several hundred dollars a month. Large companies might include various channels in their campaigns and use more resources. A more established enterprise might invest tens of thousands of dollars per month on digital advertising.

How Do You Create a Digital Advertising Strategy?

Digital advertising strategies may require several actions. You’ll need to spend time researching your audience, collecting data, and setting goals. Here are five steps to follow to create a successful digital advertising strategy:

1. Analyze past campaigns for guidance.
2. Define your brand’s mission and unique selling points.
3. Research your target audience and create buyer personas.
4. Understand the digital sales funnel.
5. Create specific and realistic goals.