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My Father's Advice

MY FATHER'S ADVICE... 1. Not everything will go as you expect in your life. This is why you need to drop expectations and go with the flow. 2.Reduce bitterness from your life, that shit delays blessings! 3. Dating a supportive woman is everything. 4. If you want to be successful, you must respect one rule - Never lie to yourself. 5. If your parents always count on you, don't play the same game with those who count on their parents. 6. Chase goals, not people. 7. Your 20's are your selfish years, build yourself, choose yourself first at all cost. 8. Detachment is power. Release anything that doesn't bring you peace. 9. Only speak when your words are more beautiful than your silence. 10. Invest in your looks. Do it for no one else but yourself. When you look good, you feel good. Normalize dressing well, you're broke not mad. 11. Some people want to see everything go wrong for you because nothing is going right for them. 12. Being a good person doesn't get you lov...
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Important Metrics in Digital Advertising-The Panagora Blog

 What Metrics Are Important to Digital Advertisers?

Digital advertising metrics allow you to track your campaign and identify what’s working and what needs to change. It’s essential to regularly check your advertising metrics to make necessary changes and get the results you want.

There are dozens of metrics you can use to monitor your campaign. The type of metrics you use should be tied to your goals and chosen channels. To help you get started, here are a few key metrics to consider:

  • Click-through rate (CTR): Your CTR shows you the percentage of people who clicked on your ad compared to the percentage of those who saw your ad. Your CTR helps you determine whether your ad is effective.
  • Conversions: A conversion is when a customer performs a desired action resulting from your advertising message. Your conversions show you how many people followed your call-to-action.
  • Cost per acquisition (CPA): CPA shows how much it costs you to acquire a new customer on average. You can figure out your CPA by dividing your campaign costs by the number of new client conversions.
  • Return on ad spend (ROAS): Your ROAS shows the overall effectiveness of your ad campaign. It compares the revenue gained resulting from the campaign to the cost of the campaign.
  • Bounce rate: Bounce rate displays how many people visit your website and leave without acting. Your bounce rate helps you identify issues with your site.
  • Reach: Reach refers to how many people saw your ad.
  • Cost-per-click (CPC): CPC is an average of how much you pay for someone to click on your ad. Usually, your ad platform will calculate this metric.
  • Impressions: Impressions describe the number of times your ad was displayed. This metric adds up even if it’s the same person viewing your ad multiple times.
  • View-through rate (VTR): Your VTR shows how many people completed viewing a skippable ad over the number of impressions.
  • Cost-per-thousand impressions (CPM): CPM refers to how much you pay per 1,000 views or impressions of your ad.
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