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My Father's Advice

MY FATHER'S ADVICE... 1. Not everything will go as you expect in your life. This is why you need to drop expectations and go with the flow. 2.Reduce bitterness from your life, that shit delays blessings! 3. Dating a supportive woman is everything. 4. If you want to be successful, you must respect one rule - Never lie to yourself. 5. If your parents always count on you, don't play the same game with those who count on their parents. 6. Chase goals, not people. 7. Your 20's are your selfish years, build yourself, choose yourself first at all cost. 8. Detachment is power. Release anything that doesn't bring you peace. 9. Only speak when your words are more beautiful than your silence. 10. Invest in your looks. Do it for no one else but yourself. When you look good, you feel good. Normalize dressing well, you're broke not mad. 11. Some people want to see everything go wrong for you because nothing is going right for them. 12. Being a good person doesn't get you lov...
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UNDERSTANDING THE BASICS OF GOOGLE ADS -The Panagora Blog

 Google Ads – Google Ads are PPC i.e Pay Per Click Adverts. In this model, you only pay when users click on your ad. Google Ads are shown above google search results as well as on other third party websites.

Why Google Ads? – Well, a lot of people are searching for products and services every day on google and hoping to see people that can meet their needs. These people have buying intent and are most oftern ready to buy. This offers great opportunity to advertise your offerings to the right people at the right time.

How Google Ads work

With Google Ads, we define a set of search phrases that people might be typing when they need your products or services e.g “Dentists in Ikoyi”. These search phrases are then used as the criteria to display your ads. Other targeting options can also be set such as the user’s location or their interets.

Once a google search user has meet all the criteria set, your ad is shown to them above the google search results. The thinking of this is that you might not rank high for many of the phrases people are searching for and as such, your key customers might be lost to competition. But with Google Ads, you get found immediately even if your site does not show up for organic results i.e the unpaid search results.

Your ads can also show up on third party websites that have content related to what you offer. So for example, a news article about law might display ads for lawyers.

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