Upscaling
your brand using a creative product design.
A great product design is very important to your
company. It is as important as a business name. A business name is an identity.
It is what potential and existing customers use to identify your brand. You
can’t run a successful business without a business name and that’s just how
important your product design really is to your business.
Your product design tells a visual story of your brand and
as research has shown, people are more likely to remember what they see than
what they read. People are more likely to remember an attractive image and
quick to forget an image that is drab and unprofessional.
Good designs satisfy customers and tell potential customers
what your product is all about. In today’s business world, product design does
much more than communicating about your product. It helps your product stand
out from thousands and even millions of other similar products.
The importance of a great website
design
Most businesses now have an online presence and asides from
designs for products, website designs have become an integral part of product
designs. A great website design is much more than a website with bright colours
and clustered texts. Your website is an important aspect of your product which
visitors to your website will first notice before they come in contact with
your product and services.
Are visitors to your website exiting within minutes of
visiting your site? Do they seem not to notice the supposedly great content on
your website not to talk of your products and services? Then, you may need to
ask yourself the following questions and give yourself some truthful answers.
How great is my website and product design? Will my product design get my attention
if I were a customer?
If your answer is no, that means there is something you are
not doing right. Really, it isn’t your fault. You commissioned that graphics
guy who posts ads of his designs on Instagram. He sure looked like the real
deal because he got several likes and well, if he says his designs are good
then, they are good.
The reality however is that your website visitors and
potential customers aren’t responding to your website/product because of your
product design. You may need to check your product design before going ahead to
query your sales team.
Qualities of a great product design
·
- It should be easy to understand Unnecessary complexities can put off customers
and make you lose their attention. Customers should be able to understand
what your website and product is all about and how to use them.
- It should wow customer Does your product design wow you? If it looks
okay to you then it can’t wow customers. Okay means ‘it’s just there’ and
there is a difference between that and “Oh my god!”. If it looks great to
you then what is your sales reports and analytics saying? While I agree
that product design is not the only factor that influences sales, it sets
the foundation for sales.
- It should fit in with global trends Your
product design shouldn’t be good only on a local level. Your business may
be small now but it will grow and when it does will it meet international
standards? Your product doesn’t have to go global first before you think
global. What if your products experience a sudden international demand?
You definitely do not want to wait till that happens before you create
great designs for your products.
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