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Strategies for Business upscaling in the 21St century-The Panagora Blog
1. You need to have multiple streams of income
because of the erratic government policies
2. The maxim "jack of all trades and master
of none" does not apply to Nigerian businesses.
3. Your primary business is making money
4. Your secondary business is marketing
5. Your tertiary business is whatever you do eg-
caterer, consultant, fashion designer, software engineer etc
6. In business profit is an opinion but cash is
king
I found this quite amusing but practical to a
great extent. However in my opinion this sounds more like advice to hustle
rather than build a long lasting brand.
I do think It is a great survival strategy.
To survive doing business you have to be
versatile, aggressive and determined because the odds are very many .
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