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My Father's Advice

MY FATHER'S ADVICE... 1. Not everything will go as you expect in your life. This is why you need to drop expectations and go with the flow. 2.Reduce bitterness from your life, that shit delays blessings! 3. Dating a supportive woman is everything. 4. If you want to be successful, you must respect one rule - Never lie to yourself. 5. If your parents always count on you, don't play the same game with those who count on their parents. 6. Chase goals, not people. 7. Your 20's are your selfish years, build yourself, choose yourself first at all cost. 8. Detachment is power. Release anything that doesn't bring you peace. 9. Only speak when your words are more beautiful than your silence. 10. Invest in your looks. Do it for no one else but yourself. When you look good, you feel good. Normalize dressing well, you're broke not mad. 11. Some people want to see everything go wrong for you because nothing is going right for them. 12. Being a good person doesn't get you lov...
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Targeting the Right Customers-The Panagora Blog

 How to Target the Right Audience in your quest for sales.


One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by marketing to everyone, define your target audience.

Knowing your target audience’s motivations is essential to tailoring your product, service, and marketing efforts to meet their needs, and is one of the fastest ways to success.

 

Social media

Social media platforms such as Facebook, Twitter, and LinkedIn are effective ways of getting your target audience. Social media sites have made it easier for you to engage and listen to what your audiences have to say, and offer fully customizable forms that will help you expand your reach and even grow your fan base. 

Analyze current customers

How old are your current customers? Where do they live? Is your audience primarily male or female? What is their average income? What is their profession? What are their interests? These are just some of the questions you need to ask to understand who is currently buying your product or service. From there you will also know the social media platform you gained more customers from.

Analyze the competition

You most likely have a good idea of who your competition is, but learning more about their marketing habits will show you where the gap in the market is and how you can fill it. Learn everything there is to know about their services, products, and marketing efforts to find out what works and build your own version. With the right research you’ll be able to know what the competition is doing differently and how you can do it better.

 

Create buyer personas

You are now ready to outline the different groups of buyers that will dictate your marketing and sales processes. Once you’ve done your research and created your buyer personas, you will be able to identify potential opportunities so you can create a game plan that will guide leads through your sales funnel. Remember, targeting is an ongoing process that needs to be re-evaluated regularly in order to stay up-to-date with the audience with whom you want to connect.

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