When your company have some core values it will help you at different level to make better decisions, help employees to collaborate and communicate effectively, it will also helps in your HR process to hire top talent for your compony so that you will, as you know that building a business is like building a community of people with common goals, values etc. If you don’t define, and care about the values of your community, they will evolve potentially in ways that can affect your business negatively. here is what Howard Schultz says about values, “If people believe they share values with a compony, they will stay loyal to the brand.”
IMPORTANCE OF CORE VALUES IN YOUR COMPANY
No matter your company is big or small, core values provide a lot of benefits. the growth and scalability of your business is not possible without core values, when you drive your company on the basic of values every employee in y our company is full understand your vison and full drive by self motivation. When employee is psychologically connected they work with their head and heart. They become loyal and stay in your compony during down time. There are few factor that help in employee retention and other areas of life. Here is what Roy E. Disney (founder of Disneyland) says about values, "It is not hard to make decisions, once you know what your values are."
INTEGRITY
Acting with strong ethics is a priority for you while representing the compony. Integrity tells us about doing the right things in the right way. When your business is based on honesty and integrity it becomes a great factor of building strong relationship with your employees, stakeholders and customers. Cambridge Dictionary defines integrity as "The quality of being honest and having strong moral principles that you refuse to change."
TRANSPARENCY
Transparency paly a big role in organization because it forces you to open every thing that should be open, this step will be worth in long run when you. Transparency implies openness, communication, and accountability. Another way of looking at transparency not hiding anything, whether things are good or bad, you openly and honestly convey information as you know it. It doesn’t matter if it makes you look good or not; you have to put the information you know out on the table. the more transparent you are with the people the more trust builds in your relationship.
EMPATHY
Empathy is at the intersection of rationality and emotion. The influence, importance, and technical complexity of empathy should not be understated or dismissed. Empathy plays a critical interpersonal and societal role, in sharing of experiences, needs, and desires between individuals. If human existence was simply the result of ‘survival of the fittest,’ we would be wired solely to dominate others, not to respond to their suffering. Empathy is a universal team value that promotes high commitment and cooperation in the workplace. It is the ability to understand another person’s perspective or circumstance whether you agree with this person or not.
HONESTY
Honesty is also regarded as one of the essential core value in entrepreneurship. Honesty is demonstrated by what we say? what we does? If affect everything connected with you your relationship, feelings and actions. It provide us a feeling of contentment and satisfaction. It not only influence us but also people around us.
PASSION
Passion is a great factor than influence the success and growth of your company. success without passion is not possible it drive how you. Loving and taking pride in what you do gives motivation to work harder than before. Passionate individuals strive to better not just themselves, but their team around them. They foster strong team bonds and make everyone feel valued and important.
ACCOUNTABILITY
Accountability provide a competitive advantage to your company. Here people or team members take ownership not only in success but also in failure. Here is what Moliere says, "It is not only what we do but also what we do not do for which we are accountable. The pride of profession must lie in transparency and ownership of the actions we take and make. One need only not to be accountable to their immediate superiors or controlling officers but must also be accountable to their inner conscious and morals.
HUMILITY
Humility is an attitude of spiritual modesty that comes from understanding our place in the larger order of things. It entails not taking our desires, successes, or failings too seriously. Aristotle understood humility as a moral virtue, amalgamated between the vices of arrogance and moral weakness.
DIVERSITY
Diversity is a crucial factor for your business expansion and growth because it provide you different aspect in as company owner to excel and flourish. When you combine a diverse team towards a common goal and purpose with the help of effective communication, you will get great outcome.
SIMPLICITY
Here is what Albert Einstein says, "Everything should be made as simple as possible but no simpler." Many brands use complex physical and digital processes. Yet, their products make people's lives much easier. They want solutions that will solve their problem, whenever there is an easy way to achieve the same result, one should be motivated to choose a complicated path. You can give your customers a simple experience. People gravitate towards simple solutions. They have enough cognitive load as it is, so you can’t afford to add even more friction.
INNOVATION
If you want to dominate the industry you have to focus on innovation not to imitation. In a company when innovation is a core value employees focus on fostering innovative ideas. If you do not innovate and create only what is available you can not take your business at next level. Innovative companies use outside the box thinking to provide unique solutions to complex problems. Innovating new ideas require few amount of risk that in long run pay you a lot.
AUTHENTICITY
Most of us have gone through times like this. Instead of behaving in a genuine way, we tell people what we think they want to hear, and act in ways that go against our true nature.
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